_Convert followers into customers, build lasting relationships, and automate your growth._ ## 🔹 1. **Email List Setup** ### 🧱 Foundation - [ ] Choose a reliable email marketing platform (e.g. MailerLite, ConvertKit, Brevo, GetResponse) - [ ] Create a branded sender name and verified email address - [ ] Write a compelling welcome email - [ ] Set up double opt-in (optional but improves deliverability) ## 🔹 2. **Lead Magnet or Opt-in Offer** ### 🎁 Give Value First - [ ] Create a lead magnet (e.g. free ebook, checklist, template, webinar, course) - [ ] Design an engaging opt-in form or landing page - [ ] Ensure mobile optimization of your sign-up form - [ ] Add opt-in forms to high-traffic pages (home, blog posts, popups, footer) ## 🔹 3. **Segmentation & Tagging** ### 🧠 Get Smart With Your List - [ ] Segment based on behavior (downloads, clicks, purchases) - [ ] Tag subscribers by interest, source, or product purchased - [ ] Create automation rules based on tags - [ ] Avoid sending every email to your full list unnecessarily ## 🔹 4. **Automation Sequences** ### 🤖 Work Smarter - [ ] Set up a welcome sequence (2–5 emails to introduce your brand/story) - [ ] Build nurture sequences to educate or guide toward a purchase - [ ] Create abandoned cart emails (for product sellers) - [ ] Schedule re-engagement emails for inactive subscribers ## 🔹 5. **Content Creation & Consistency** ### 📝 Build Relationship & Trust - [ ] Plan weekly or bi-weekly newsletters - [ ] Mix educational, inspirational, and promotional content - [ ] Keep emails short, skimmable, and focused - [ ] Always include a **clear call-to-action** (CTA) ## 🔹 6. **Design & Deliverability** ### ✉️ Make Sure They See It - [ ] Use clean, mobile-responsive templates - [ ] Test your subject lines for spam triggers - [ ] Avoid large images and too many links - [ ] Monitor open, click, and bounce rates regularly ## 🔹 7. **List Hygiene & Compliance** ### 🧼 Stay Legal & Efficient - [ ] Regularly clean inactive subscribers - [ ] Comply with GDPR, CAN-SPAM, and other email laws - [ ] Always include an easy unsubscribe link - [ ] Back up your list data monthly ## ✅ Email Campaign Snapshot Table | Campaign Type | Status | Sequence Emails | Goal | |----------------------|--------------|------------------|--------------------------| | Welcome Series | Done | 4 | Build connection | | Lead Magnet Download | Active | 3 | Upsell or guide next step| | Weekly Newsletter | In Progress | Ongoing | Consistent engagement | | Product Launch Email | Planned | 5–7 | Drive sales |